26
Nov

Firefox 4.0 not before 2011

As you’ve probably already heard or read, there will still be some Firefox 4 betas before the final version 4.0 is released. Mozilla foundation has moved the roadmap so the final version is planned no sooner than early 2011.

Currently, the latest version of beta Firefox 4.0 is 4.0b7 or a nightly version 4.0b8pre.

I think the main reason for shifting the release is that the code is not complete yet even if it has some new features. The second main reason is that there will be not enough compatible add-ons (remember, FF4 will use a completely new logic for add-ons which will make the old ones unusable), which might push even loyal Firefox users like me toward Chrome.

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16
Nov

Visit to the European Software Conference 2010 in Vienna

One of our employees visited the European Software Conference 2010 (ESWC) that took place in Vienna on a weekend from November 6 to November 7. This year the conference had an anniversary – it was the tenth time that it was organized. We at Mihov.com have attended this conference twice now – the first time was in 2008 in Berlin.

The main topic of the conference was, of course, software. The conference is aimed at small software vendors, mainly individuals who write shareware programs or at smaller companies (micro) with up to 10-15 employees. It used to be about shareware, but with writing shareware comes knowing and using new programming languages and platforms, testing, web promotion, analytics, marketing and sales, a/b testing, knowing sales channels and other important things. If you’re a small company, writing software for end customers means also promoting and selling it successfully.

The conference consists of several parts:

  • presentations, where participants present selected topics (this part of the conference lasts both days from morning till evening)
  • stands, where sponsors have the possibility to tell the participants more about their products and services
  • awards, where a special epsilon award is presented each year
  • events, mainly at the evenings, where participants have the possibility to network and get to know each other

The topics of the presentations were very interesting and informative. I wish that there was more time for the presentations, specially for deep discussion about topics of interest. I was not surprised too see that many software developers need many services that our company offers: web site design, web promotion / internet marketing and search engine optimization (SEO). Some of the topics were aimed at companies with more employees and different approach to software development, including the presentation of Budapest University and IBM Jazz. Again, very interesting and informative presentations were from Shareware Promotions about AdWords advertising and ad conversion optimisiation. Also, the participants got a $200 coupon for free advertising in a brand new ad network from Softonic called SoftonicAds, that was premiered at the conference. Mihov.com web solutions Ltd. used a conference for some self promotion as well – the participants got a free designer bookmark by Petra Kern that is promoting our new on-line book store fastbooks.eu. Check it out!

We also met the organizer of the conference David Boventer who we know personally, which makes a visit even more interesting. He and his wife organized a great conference with interesting topics and interesting attendees.

Next year (2011) the conference will take place in London, probably also in November. We hope we’ll attend so please drop us a note so we can meet there.

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7
Nov

Free software advertising with SoftonicAds

If you are a software developer like me or if you offer IT services like me you will be interested in a new service from Softonic that will launch tomorrow. SoftnicAds is a new advertising platform that offers pay per download and pay per click advertising. Your ads will be shown on their network of nine localized software sites that have 700 million monthly ad displays.

I will register for their service as soon I get back to my computer, but you can do it now. Steven Cranston from Softonic, who premiered the service on ESWC in Vienna, gave the participants of the conference a promotional coupon in value of $200 in advertising. Since he said ‘be my guest – tell your friends’ I’m sharing the promotion code with you too:
1B9B4

The code will expire on Nov 17, 2010, so use it soon and use it wisely! If you’ll share it with your friends please refer them to this post.


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